Alex Pinto’s creative journey started at just 16 years old when he launched his first business — a clothing brand. Through that experience, he began designing , building websites, creating content, and marketing his work online.

After high school, Alex turned those skills into a full-time graphic design business creating collages, cover art, and logos. During this time, he reconnected with his passion for visual storytelling through photography and video.

Early in his career, Alex captured content for artists and live events in New York, gaining fast-paced production experience at large events such as New York Fashion Week and Rolling Loud.

While working in entertainment gave Alex valuable experience, he realized his long-term vision was to build a company focused on professional storytelling for brands, organizations, and events.

That vision led to the creation of AP Films.